Honda to Become First Automaker in Brazil to Undertake Wind Power Generation

-Generating Renewable Energy to Cover Entire Electricity Needs for Local Automobile Production-

SÃO PAULO, Brazil, April 25, 2013 - Honda Automoveis do Brasil Ltda. (HAB), the Honda automobile production and sales subsidiary in Brazil, today announced plans to invest in wind power generation to be more proactive in using renewable energy to minimize the environmental footprint of its business activities. HAB will be the first automobile manufacturer in Brazil to invest in wind power generation.

With a goal to begin the operation in September 2014, Honda will build a wind farm in the city of Xangri-lá in Rio Grande do Sul, the southernmost state in Brazil (approximately 1,000 km south of HAB's automobile production plant in Sumaré, São Paulo). Equipped with nine wind power turbine units, the wind farm is expected to generate approximately 85,000 MWh of electricity per year, equivalent to HAB's annual electricity needs for automobile production. By generating renewable energy to cover the entire electricity needs of the plant, HAB is expecting to reduce CO₂emissions by approximately more than 2,200 t annually. The total investment in this wind farm is expected to be approximately 100 million Brazilian reais (approximately 4.6 billion yen*).

In order to evolve wind power generation business in Brazil, HAB established a new subsidiary, Honda Energy do Brasil Ltda., specialized in wind power generation business. Honda Energy do Brasil Ltda. will be responsible for the management and operation of all areas related to Honda's wind power generation business in Brazil.

About Honda Energy do Brasil Ltda.

Establishment:	March 21, 2013
Capital Investment:	1,000 reais (approximately 46,000 yen*)
Capitalization Ratio:	99.99% Honda Automoveis do Brasil Ltda. 0.01% Others
Representative:	Carlos Eigi, President
Number of wind turbines:	9 units (1 unit: maximum output of　3MW)
Generation capacity:	Maximum output of 27MW (9 units total)

Comment by Carlos Eigi, president of Honda Energy do Brasil Ltda.

"Ever since Honda began local production in Brazil in 1976, Honda has been cooperating with the local community and striving to minimize the environmental footprint of our production activities. Wind power generation has proven to be very effective in reducing CO₂ emissions. Through the utilization of renewable energy, Honda will continue to be proactive in pursuing environmental conservation activities in Brazil."

Honda has set a target to reduce CO₂ emissions from its global products by 30 percent by the end of 2020 compared to year 2000 levels. Striving to attain this goal, Honda has been strengthening its initiatives on a global basis to reduce CO₂emissions from all business activities, including production and the supply chain.

*

Calculated based on the exchange rate of 1 Brazilian real = 46 yen

Finance Special

Looking to purchase a new Honda, but don’t have the best credit? Route 23 Honda is now offering a Finance Special for those with less than stellar credit. Whether a recent graduate looking to make your first big purchase, a struggling businessman working your way out of financial difficulties or recently divorced, you can be approved for a new car. You don’t need good credit to drive a good car!

During these tough economic times, we could all use a little help. It’s simple to go through the approval process, simply call 888-671-7119 and we’ll take care of it from there. We’re looking to finance your future not your past. Once approved you’ll be able to partake in one of our many great vehicle specials. Don’t have time to give a call now? Fill out the contact sheet on our finance specials page and a representative will be in contact with you.

Honda Accord Specials

Route 23 Honda wants to get you into a brand new car today! We are experiencing high requests for pre-owned vehicles and we’re willing to buy your pre-owned vehicle well above book value. During our BuyBack Vehicle Purchase Program we will offer you up to 120% of Kelley Blue Book value.

While the 2013 Honda Accord has rolled out, here at Route 23 Honda we have a limited stock of 2012 Accords still available. We are looking to get you into a brand new 2012 Honda Accord today!  Take advantage of our Accord lease special, $1,999 down and $169 a month for 36 months and you can be driving home in a brand new Accord.

Weekly Manager's Special

Been putting off needed service/repairs for your vehicle? Now you have the opportunity to take advantage of a weekly special that will discount many services/repairs in our service department. Every Monday be sure to check our web site  for our weekly Manager’s Special. Our weekly Manager’s Specials will be updated every Monday morning and run through the following Saturday reflecting an exclusive discount! So while everyone else is singing the Monday morning blues, check our web site for special savings that you can’t afford to lose!

We are always looking into integrating our offers into convenient user-friendly apps. Be sure to find us on Foursquare, as we willsoon be uploading our Manager’s Specials as rewards for checking in. Also be sure to bookmark our mobile site on your iPhone or Android to easily access our weekly specials!

2013 Honda Accord

Your family here at Route 23 Honda is proud to announce the all-new 2013 Honda Accord Sedan. The completely redesigned 2013 Accord provides powertrain, engineering, electronic and safety firsts combined with many trademark’s you have come to love. The new lineup includes both sedan and coupe models, both powered by 4-cylinder, V-6 and hybrid powertrains.

All new technology includes direct injection which contributes to excellent fuel efficiency and low emissions, conventional variable transmission which provides a more immediate acceleration response and Honda LaneWatch Blind spot display providing an expanded rear view of the passenger side roadway. All those add on features in previous models of the Accord including Bluetooth, USB/iPod and rearview camera now comes standard on every new Accord.

A completely new interior was designed with a level of luxury and craftsmanship. The redesigned interior comes with dual-zone climate control to enhance passenger comfort inside the roomy cabin.

Be sure to stop by and visit the staff here at Route 23 Honda to learn more about the stylish 2013 Accord. Be one of the first to test drive this amazing new vehicle and take one home today!

October Free Service Clinic

Hi it’s Mike Murphy, General Manager, of Route 23 Honda. I will be sending out a blog once a month. It will contain up & coming events and exciting tidbits. I hope you will find this to be helpful and informative.  I would appreciate any feedback you may have.

October’s free service clinic will be held October 1^st through the 4^th from 5p.m. till 8p.m. We are asking our customers to make an appointment by calling our Service Department due to the high volume of interest we have already received. The clinic will only take ½ hour and you will be interacting one on one with a Honda Certified Technician as he goes over what may be needed and physically show why it is needed.

This is a great opportunity to make sure your vehicle is ready for winter.  We will be serving hot dogs, soda, popcorn and cookies so bring your whole family.

We look forward to seeing you!!!