'America's Got Talent' Host Nick Cannon Stars in New 'Best Yourself' Honda Civic Ad Campaign

As 'America's Got Talent' host and hubby of Mariah Carey, Nick Cannon might have a full slate of responsibilities, but that TV personality is ready to add Honda spokesperson to the list. Cannon will debut a new ad campaign for the 2013 Honda Civic on 'America's Got Talent' on August 11.

Looking to hook the smartphone generation, Honda is taking a different route. Lining up "America's Got Talent" host Nick Cannon, the Japanese automaker will debut a new ad campaign for its redesigned Civic sedan during the August 11 broadcast of "Talent."

"In the entertainment business, much like the auto industry, there is always pressure to adopt the latest trends," Cannon said in a statement.

"I've built my career by staying true to myself and my personal beliefs, and it's the same commitment that I saw in Honda and their development of the 2013 Civic that drew me to this project."

The campaign focuses on individuals working toward their goals, whether playing the violin, shooting hoops, or completing math problems. Beyond the ad's "America's Got Talent" debut, Honda will push the campaign on social media, inviting users to share how they plan to push themselves and achieve their goals.

The 2013 Honda Civic builds on a 2012 model refresh, adding air conditioning, USB, Bluetooth, and a backup camera as standard features. The 2013 sedan model starts at $18,165, with the Si Coupe model featured in the ad campaign starting at $22,515.

October Free Service Clinic

Hi it’s Mike Murphy, General Manager, of Route 23 Honda. I will be sending out a blog once a month. It will contain up & coming events and exciting tidbits. I hope you will find this to be helpful and informative.  I would appreciate any feedback you may have.

October’s free service clinic will be held October 1^st through the 4^th from 5p.m. till 8p.m. We are asking our customers to make an appointment by calling our Service Department due to the high volume of interest we have already received. The clinic will only take ½ hour and you will be interacting one on one with a Honda Certified Technician as he goes over what may be needed and physically show why it is needed.

This is a great opportunity to make sure your vehicle is ready for winter.  We will be serving hot dogs, soda, popcorn and cookies so bring your whole family.

We look forward to seeing you!!!

Customer Reviews

We love when we receive feedback of our services from our customers, but we especially love it when we get feedback like this:

“My mom and I went to ‘just look’ at the Honda Civic Coupe. Little did we know that we       were going to buy it that day. We met Dan Sterba who took the time to go over the car and the options. I was originally looking at a coupe, but Dan was able to show me the benefits of having the sedan over the coupe. My mom was also persuasive in that decision. I was in a couple of weeks later to pick up another set of floor mats and the tray for the trunk that was promised to me at delivery. Dan even came out and installed them for me so I did not have to wait in service or a service rep. to put them in. Everyone at the dealership is polite, kind, and friendly. I have told all of my friends about Dan and how well he takes care of his customers and to go see him to get their next car.”       –Steph Y via InsiderPages.com

Thank you Steph Y, for posting this great review on InsiderPages. It is because of customers like you that we have been able to perfect our services!

Not only does customer feedback help us to improve ourselves in our dealership, it also puts a smile on our face when we read success stories! Don’t ever be afraid to talk to us and let us know what is on your mind. Our staff is here to provide you with the best quality car buying process around and if that means you feel we need to make improvements, we are more than happy to listen to your suggestions.

Whether you prefer to contact us the traditional way in-person, or if you prefer to voice your review online through our various social media platforms we are always open to customer reviews. 

Autonomous Cars, Are you in?

Imagine jumping into your car, setting a destination, sitting back and closing your eyes until you arrive. Your imagination isn't far from reality, with Google's newest advancements in technology there are already cars driving themselves around!

For those of you who may second guess this idea of the self driving car, take a look at your current car and you may find certain driver-assist systems. From the adaptive cruise control you use on those long distance drives to the parallel parking assistance you use to help you get into that tight parking space, these automated systems are more prevalent than you may think. Honda has even created its very own Honda Intelligent Driver Support (HiDS). Features of this support system include Intelligent Highway Cruise Control, which controls vehicle speed to maintain a safe distance from the vehicle ahead and also Lane-Keeping Assist System which helps to prevent lane departure.

Who doesn't like to be chauffeured around town, those early morning commutes and late nights on the town may no longer seem an issue when you have the option of letting your car get you to your destination.

If Honda were to release its own self driving model, would you be first on the band wagon and get one or are you old school where you need to take control of the car?

Your Car And Your Phone Will Be Best Friends

New technology is going to make your life so much simpler.  The car electronics company, Harman, presented a new idea at the Geneva Motor Show, and it is sure to change the way we think about our phones and our cars.  Using a Dock + Go system, your smartphone will make driving a more personal experience.

In the presentation, Harman first demonstrated the capabilities of Dock + Go with various smartphones’ Near Field Communication.  As each smartphone was placed near the NFC reader in the car, a welcome message specific to that phone appeared on the car’s display.  Information and content ranging from playlists to social media was pulled from the phone without even plugging it in.  The system then used the Aha radio application to access internet radio stations, traffic information, restaurant reviews, and more.

You might think you can do these things right now with Bluetooth, but have you considered how much that drains your phones batteries (not to mention digging out the cable to connect it)?  The main benefit of the system is its Near Field Communication reader, which quickly and effortlessly pairs your phone in the car without killing your phone’s battery.  Smartphone and car integration technology is the way of the future, and at Route 23 Honda, we can't wait!

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"Your Car and Phone Become One" MSN Auto

March MPG Mania at Route 23 Honda!

Are rising gas prices getting you down? We have been experiencing some of the highest gas prices we have ever seen and drivers are not happy. Luckily, Honda's team of fuel-efficient vehicles is hard to match.  Route 23 Honda has several teams ready to take on the most intense gas prices.  

31+ Team Lineup: CR-V, Civic SI, Fit, Accord Sedan, and Accord Coupe  

With so many options getting over 31mpg, it's hard to decide which car you'll want to drive around all day without worrying too much about the prices at the pump. Luckily for you, we know that all of these cars are efficient and have a little something for everyone!  

39+ Team Lineup: CR-Z, Civic Sedan and Civic Coupe  

When was the last time you had a car that got 39+ mpg? Honda has stepped their game up.  They are providing us with not one, but three great cars that will keep you going for longer. Save your money and go for a joy ride.

41+ Team Lineup: Insight, Civic Hybrid, and Civic HF.  

Over 41 mpg! The Ultimate defense.

Become a part of March MPG Mania with Route 23 Honda so you can go further while keeping your wallet happy.


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Tips to Keep You Moving This Spring!

Luckily for us, we have had a pretty mild winter in our area with warmer than usual weather and very little snow. Although this has been nice, you should still be aware of how your car is running to be prepared for the spring. Follow some of these suggestions and get your car checked out at our service center to make sure your car is in tip top shape for those spring and summer road trips!

First and foremost, you should make sure your battery is working. Winter can be tough on your car, causing your battery to work harder and drain more. Make sure you take note of signs such as slower power windows, dimmer lights, etc.

If your breaks are squeaking, you need to do something about it. Winter weather and salts on the road could potentially deteriorate brake parts. Make sure your breaks are in good shape to optimize your safety.

To even further elaborate on the damage road salts can do, you must also make sure to clean the undercarriage of your car. All the winter debris of the road will get picked up and can corrode the metal parts.

Another part of your car that gets beat by winter conditions are your windshield wipers. The conditions can dry them out, making them ineffective against the higher percentage of rainfall we get during the warmer months. Make sure to replace them if needed!

Last but not least is tire care. Changes in temperature can affect the pressure in your tires. Make sure to keep them inflated to the proper level that is stated in your owner's manual or on the inside of your driver's door. You should also be aware of your tire treads to know if you have a safe amount of grip on the road. You can test this by placing a quarter in one of the grooves. If the head of Washington is covered by the tread, your tires should be at an appropriate level. If you use a penny and Lincoln's head is visible, it's time to think about replacing your tires.

For any of your service needs, come down to Route 23 Honda! We are open everyday of the week, even Sundays from 9am-1pm. Either come down and enjoy the quickness of the express lane or book an appointment online at www.route23honda.com/time.htm

 For our up to date service offers: http://route23hondaoffers.com/topics/service/

And to keep up with what is going on at Route 23 Honda:
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Get Green With Route 23 Honda!

We are pleased to announce Route 23 Honda was recently awarded “green” certification by the New Jersey Green Automotive Repair Program (NJGARP)!

 

NJGARP recognizes facilities for implementing eco-friendly business practices that will help keep New Jersey clean and conserve precious resources. Some benefits for our environment that this program creates are:

 

• Improved air, soil and water quality.
• Reduced materials in waste stream.
• Reduced costs of operating facilities.
• Marketing opportunities for certified facilities.
• Education of facility owners and consumers on the benefits of going green

 

We love our wonderful state of New Jersey and are proud to be a part of the solution for a better environment. We are strong believers that every measure should be in place to keep not only Route 23 Honda but any other business as eco-friendly as possible. With the right practices and precautions, we will all be able to thrive for a long time to come!

 

If you need your green service needs fulfilled, make an appointment with us online at http://www.route23honda.com/time.htm and don't forget, we are open Sundays from 9am-1pm!

 

Visit the NJGARP website for more information on this program: http://www.njgreenautorepair.org

 

 www.route23honda.com

 

What's On Your Leap List?

Many of you have seen the hysterical Super bowl Commercial portraying Ferris Bueller as an adult playing hooky from work. Just like in the well known movie he spends the day running around town accomplishing various items off of his Leap List, only now in his brand new 2012 Honda CR-V. If you haven't seen the commercial, you can check it out here: 

 Just like Ferris, the whole family at Route 23 Honda all have their own Leap List. This may include traveling to different destinations like the Grand Canyon, making more sales, or even just taking the day off to enjoy a relaxing trip to the spa. See Frank G enthusiastically explaining his Leap List:

 The real question is, are you still following your list? We are a month and change into 2012 so by now we should know if our goals are still going strong or have been abandoned by other priorities. We are here to inspire you to continue with your leaps, so take that vacation, spend more time with your family, or buy that new 2012 Honda CR-V that you have been dying to get behind the wheel of. Now is the perfect time to come down to Route 23 Honda and test drive one of the many 2012 CR-V’s that we have in stock! Our sales team is ready and willing to help you find the perfect CR-V to achieve everything on your Leap List!

Check us out on our social networks:

www.facebook.com/route23honda

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and visit our website

www.route23honda.com

www.crv23honda.com

Making Your Sundays Easier!

In this day and age, unless you are living in a city with an abundance of, but not always reliable, public transportation, you need a car. Honda is at the top of the industry in reliability for a reason. It's our job to keep your car in tip top shape, providing all your maintenance needs. Since we need our cars everyday, the real question is, why isn't service available everyday? Sunday seems to be the universal off day for car service, but at Route 23 Honda, we don't follow the norm.

Since we are so appreciative of our ever growing family and want to make each and everyone one of your lives easier, Route 23 Honda offers car service on Sundays. We are open from 9am to 1pm, providing all services, and just so we don't leave anyone out, we also perform fixes on all makes and models. 

Not only do you get service, but we also provide a shuttle to and from the Willowbrook mall between 10:30am and 12:30pm so you can get any errands done or satisfy that retail therapy itch while you wait. However, if you don't mind waiting around Route 23 Honda, we have hot coffee, fresh deli items, and not to mention, a friendly environment to enjoy.

And just when you thought it couldn't get anymore convenient, it does! To book an appointment, all you have to do is visit our service web page, http://www.route23hondaservice.com, it's fast and simple. Just click it, pick it, and we'll fix it! Though, letting us know in advanced is only necessary if the car is not a Honda, so we can make sure the parts you need are in stock.

Next time your car is giving you problems, don't fret! Route 23 Honda is here to keep you rolling, ANY day of the week.

Check out some of our service offers here:
http://www.route23hondaoffers.com/servicecoupons/Service_Coupon


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2013 Honda Accord Coupe Unveiled

Photo courtesy of The Washington Post

If you have been following the 2012 North American International Auto Show in Detroit like we have, you may have noticed Honda unveiled the concept for the 2013 Accord Coupe. This next generation of automotive genius is at the forefront of keeping Honda at the top of shoppers minds by being fun to drive, exciting to look at and filled with value added extras.

The 2013 Honda Accord Coupe continues to have its eye catching, sporty look, but has evolved into something even sleeker, shown off by the new honeycomb grille and deeper set headlights. There are also a few optional features the will now be available to the Accord that are cutting edge and will enhance vehicle safety following Honda's Safety for All campaign..

The Lane Departure Warning system advises the driver when they are unintentionally leaving their lane, reducing accidents. The blind spot monitoring system is also new to Honda. Cameras placed in the side view mirrors light up and alert you when there is a car is in your blind spot. Other new standard features include the Pandora Radio system and Blue Tooth, introduced in the 2012 CR-V.
The 2013 Accord will feature three new power trains, including a new 2.4 liter engine that is said to produce 181 horse power. Also available will be a plug-in hybrid version reported to have three options to choose from while driving: all electric, gas/electric, and traditional gas powered.

No word yet on when the 2013 Honda Accord will be released, but you can bet we are excited to get it on the lot here at Route 23 Honda. Keep up with us to find out when you can get into your own!

Check out the current model, the 2012 Accord in the mean time!
http://www.route23honda.com/showroom/2012/Honda/Accord/Coupe.htm

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For more up to the minute news, go to the NAIAS Detroit Twitter feed:
https://twitter.com/naiasdetroit 

2012 Honda Civic: 10 of Many Things To Know

With the release of the 2012 Civic, Honda kept it conservative, which is not a bad thing when it comes to one of the best selling cars, ever. Though similar to last year's predecessor, there all still some big changes, along with some small ones that you may not have known about, until now.
  

2012 Civic LX Sedan - $149/month!

1) The Civic has 5 different models to choose from, giving a little something for every demographic. Choose from the Civic Sedan, Civic Coupe, the sporty Civic Si (Sedan or Coupe), most fuel efficient Civic HF, and Civic Hybrid.

2) Also available, in some markets, is the Green Car of the Year: 2012, the Honda Civic Natural Gas. This car provides a cheaper fuel alternative that gives off less green house gases.

3) Honda has improved the aerodynamics of the 2012 Civic, adding to fuel efficiency. A new wheel design, smaller grill opening, flat under body, longer hood, and sculpted bumpers all lower the drag coefficient.

4) Each model has shed the pounds as well, ranging from 20-55 less, varying on the model, with the greatest drop in the EX-L (58 pounds less).

5) The new Civic has four more cubic feet of room with 1.6 more inches of back seat leg room. Altogether, the interior feels and looks much more roomier than before.

6) Thinner A Pillars on the windshield increase forward visibility, minimizing those pesky blind spots around curves.

7) Less noise enters the cabin, which may seem like the engine is not working as hard, but trust us, it definitely is. Enjoy a more enjoyable ride and save your ears by being able to lower the tunes, if you want.

8) Upgraded from last year is the plastic interior, adding to the all around aesthetic quality of the car.

9) Comfort should be a top priority in a car, and Honda made sure that this happened in the new Civic. Seats are now more supportive, and the lumbar support is less intrusive. Don't fall asleep at the wheel!

10) Last, but not least, is the addition of a 5-inch screen, called intelligent Multi-Information Display, which displays info such as blue tooth, the trip computer, a clock, and audio functions.

Now that you know what has been upgraded, all you have to decide is what model is right for you. Learn all the other great qualities of each 2012 Civic directly from Honda with this 2012 Honda Civic Brochure

Route 23 Honda has the knowledge and expertise to guide you to the perfect choice. Come down to Route 23 Honda today or visit www.route23hondaoffers.com to check out the $149/month deal on the Civic Sedan!

Trust Us, Drive Us!

Proud of Our Own: Honda Accord and Honda Fit Make Car and Driver's "10 Best" List

Since 1983, coincidentally the same year we moved into our newer, larger location, Car and Driver magazine has annually nominated a list of what they consider the top 10 best cars of the year. Over the past quarter century, Honda has blown the competition out of the water, doubling second place holder, Toyota, in the wins column. To add to Honda's consistent dominance, the Honda Accord has claimed 26 of these "Best 10" spots, the most for any car model.  For many years, it seemed as if the Car and Driver articles were written by Honda! Not to be outdone, the Honda Fit has been on the list every year since 2007, and 2012 proves to be no different.

 What exactly does Car and Driver like so much about the Honda Accord? For starters, the continued overall excellence in a vehicle. They highlight how this large sedan is "lighter on its feet than many sport coupes," and "when Honda plays to its strengths, it is better than anyone at producing vehicles with a supernaturally fine balance of attributes." The 2012 Accord will get you 33 mpg, so you can have fun driving a car without breaking the bank at the gas pump. The stylish body, entering its 5th model year, still keeps up with its more recently updated competition. Available in both 4 door and coupe options, four cylinder and six, the 2012 Honda Accord satisfies the conservative family type or the car owner looking for a double take as they cruise down the highway.

Now in its 6th year on the list, the Honda Fit is still the favorite in its subcompact class. With more competition in this category than ever, this type of consistency shows Honda's commitment to making every vehicle the best it can be.  "Overall, the Fit is not just a triumph over other small cars, it's a triumph of engineering," says Car and Driver. They love the spacious interior of such a small car, and go on to mention how much cargo space you can achieve thanks to the lay-flat rear seating, "57 cubic feet of cargo volume - 13 more than you'll get if you flop the back row in a Ford Explorer." The Fit is a fuel efficient, price efficient, little ball of fire that you can whip around the streets with confidence.  It's huge considering it's so small.

Route 23 Honda continues to see the quality and value Honda has always been know for, and want you to make your own personal assessment . Schedule a test drive with us and see for yourself why the 2012 Honda Accord and Honda Fit belong among the car industry's best.  Inventory has returned to pre-Tsunamai levels and good availablity exists on both models.

Visit us at www.route23honda.com for more information on these vehicles.

Check out Car and Driver's "10 Best" article in the January 2012 issue or see it online here: http://www.caranddriver.com/features/2012-10best-cars-feature